Abstract
This paper examines a different effect on college applications and enrollments: the shooting star. The advertising effect has been established in the literature as a method to have college football draw in more applicants and increase enrollment figures through the rise of the college football team. By analyzing 124 college teams from 2001-2012 using AP top 25 rankings in the prior season and current season, we find that shooting stars have a negative impact on applications and enrollments, which contradicts the established literature. We conclude that potential applicants may view a meteoric rise in rankings as nothing more than a fluke and do not see any gains in their utility.
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