Abstract
College football has become big business for universities with the increase in television contracts and exposure. Concurrently, as a recent Harris Interactive poll indicates, college football has the same level of popularity as Major League Baseball. With this increase in popularity, questions arise about the effects on applications, enrollment, and the quality of the students at a university. In this paper, we use a panel data set of university funding, applications, enrollment and the quality of students at the university measured by percentile on entrance exams from 2002 to 2009 to examine the effects of various levels of success including: BCS national championships, conference championships and AP top 25 rankings. Our results indicate, individually, that national championships and AP top 25 rankings can lower the quantity and quality of applicants and enrollees, however, conference championships can positively impact the quantity and quality of applicants and enrollees. Yet, when the success measures are combined, tests reveal that overall success negatively affects the quantity and quality of applicants and enrollees.
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