Abstract
This paper is devoted to the topic of collaboration in the process of city branding. The subject of study includes the analysis of scientific publications published in the Scopus database within the period ending in December of 2018 with focus on the exploration of data from the field of business, management and accounting. As a result of the completed bibliometric analysis of scientific works 5 clusters had been identified: participatory methods of managing a city brand, cooperation through the use of modern technologies, role of stakeholders in respect to creating the image of the city as a tourist destination, branding in local and regional development as well as strategic place management.
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