Cognitive grabbing over hashtags and the governance of public opinion in intelligent media contexts

This research aims to analyze the construction of social media in the context of political hegemony during the first round of the 2024 Indonesian presidential debate. Employing a social media analysis approach, this study explores how social media serves as a crucial platform in shaping and directing public opinion and how viral narratives can influence political dynamics and polarization in society. The findings reveal that social media plays a significant role as the primary platform creating a polarization of public opinion, dividing users into pro and contra groups regarding the presidential candidates. Dominant narratives are often triggered by controversial speeches or responses, sparking emotional and intense discussions among social media users. This research also highlights the importance of contextual understanding and the sustainability of facts in addressing challenges posed by distorted perceptions in the digital world. Small groups with extreme views play a crucial role in creating an echo chamber, where their perspectives are reinforced and influence wider conversations. Panelists and debate moderators also have a significant impact on shaping perceptions of presidential Candidates performances. This study provides in-depth insights into the complex dynamics of social media in the political context, opening the door to a better understanding of its influence on public opinion and social political dynamics.

With social media booming, newspapers are facing an enormous challenge, and some have even had to exit the market. Likewise, their role as a main force of public opinion guidance in China has also been challenged. They have lost their vantage ground. The present study conducted a case study on one well-known Chinese online public opinion event. Through analyzing the newspapers' role played in different public opinion development stages, this study displayed how Chinese newspapers worked together and successfully guided online public opinion in that case. The newspapers' advantages in guiding public opinion and suggestions as to how newspapers can survive and guide public opinion in the new media era are put forward in the final section.

In the middle of XIX century, a 'national' public opinion first appeared in Piemonte where the press promoted the Italian unity. This article review the role of unitary newspapers edited in the Northern larger cities and in Rome, the capital city, their relations with political parties and government and the start and development of a newspaper industry, national for company and readership size. Subsequent developments through the crisis of the liberal state, the fascism and the Italian democratic and constitutional republic are also considered. A particular attention is paid to the linguistic aspects of the press in a context where dialects were spoken by the huge majority of people and where primary school teaching has been for very few untill the 1950'. Latest trends and changes in the communication industry as well as the press role in the new media context are finally considered.

With the Internet development in the new media era, frequent public opinion reversal events have been a challenge that cyberspace governance should tackle urgently. Predicting the public opinion reversal events in time can help relevant departments grasp the trend of public opinion and formulate effective coping strategies. Based on the typical public opinion events on Weibo from 2022 to 2024, this paper extracts multi-dimensional variables such as communication characteristics, agenda setting degree, and emotional tendency. Also, two text vectorization methods are adopted for calculation: TF-IDF and Doc2Vec, and machine learning methods are introduced for modeling prediction and evaluation. According to the empirical results, Doc2Vec performs better than TF-IDF, and Doc2Vec’s deep learning model performs best, which can improve the recognition accuracy of public opinion reversal events. The research offers technical insights into constructing a prediction model of public opinion reversal, and supports the development of public opinion prediction.

The purpose of this paper is to find the correlation between linguistic features and social engagement so that we can employ proper language to solve the ecological problem in the new media context. It collected all 2647 video messages of CCTV.com (account name, not website), the official media, on Douyin (China’s domestic version of Tik Tok) from January 1, 2020, to December 28, 2020, which were analyzed and studied by SPSS 22.0 and Corpus Online. It is found that public concern for a topic was significantly influenced by public opinion (r=0.483, p=0.000) and public dissemination (r=0.590, p=0.000). Declarative (n=1858, f=0.57) and Exclamative (n=1132, f=0.35) were used most frequently by CCTV. com, while the former one (p=0.02) was the key point to influence public opinion, while the latter one (p=0.001) had a significant bearing on public concern through regression analysis. On the contrary, Imperative (n=0) is not favored. Interrogative (p>0.05), Punctuation (p>0.05) and Emoji (p>0.05) had no effect on social engagement. The results of this paper indicated that language could significantly guide users’ ecological behavior and value orientation across space-time in the new media context.

Online media has been essential to our everyday lives as it spreads crucial information to the masses. Unlike traditional media, online news and social media let people freely communicate in two ways, usually by using reactions and comments, which creates public opinion and engagement on news or topics. Public opinion and engagement are beneficial in creating awareness of important news or issues. However, it will also lead to misuse, misinterpretation, and spreading of false information. For that reason, organisations often use media monitoring as a tool to gain insights about products or services. Nowadays, media intelligence, an artificial intelligence-based media monitoring, has been widely used across organisations to transform massive information from various online media platforms into useful insights. Department of Statistics Malaysia (DOSM), a national statistics provider, uses media intelligence to prevent misuse and misinterpretation of official statistics. It allows DOSM to identify the degree of happiness and centrality among the public on official statistics. This paper presents the application of using Public Maturity Assessment on Official Statistics (PMAOS), a system curated by Intelligence Media Analysis (IMA) software. PMAOS uses Natural Language Processing (NLP), syntactic and semantic techniques to understand the structure of a text, and SentiWordNet Lexicon as a base for sentiment classification. Regular monitoring of official statistics by DOSM in social media and online news found that the degree of centrality at the right source for official statistics is high. The evidence shows no or least occurrence of misuse or misinterpretation of official statistics as it is centralised across government agencies.

Correlational linkage analysis (Frequently Applied Designs)

The integrated development of social media makes enterprise public opinion spread across multiple social platforms. The safety of enterprise public opinion affects the sustainability of enterprise development and social stability. The risk assessment of enterprise public opinion in a cross social media context and sustainable strategies is researched to help enterprises and governments better regulate enterprise public opinion and improve their ability to respond to public opinion. We established an enterprise public opinion risk assessment index system in a cross social media context, and an enterprise public opinion risk assessment model was established by using a combination of the entropy method, TOPSIS, grey relational analysis and Fuzzy C-means method. The research results show that, compared with the context of single social media, the analysis of enterprise public opinion in a cross social media context is more comprehensive and accurate. The risk assessment model of enterprise public opinion proposed in our research is more suitable for the judgment of enterprise public opinion in a cross social media context and can comprehensively and accurately grasp the situation of enterprise public opinion. The management significance of public opinion risk management for the sustainable development of enterprises is also discussed.

Citizens are variably influenced by information flow depending on their location within a social structure. One method of understanding this influence is through an assessment of multiple levels of analysis. Although many scholars have called for such analyses, few have heeded that call. This research addresses the relevance of “context” to the study of media effects on perceptions of public opinion. Survey data from the American National Election Studies are combined with a content analysis of campaign news in 24 regional newspapers, as well as advertising data, in order to parse out contextual media effects. Results show that perceived public opinion varies significantly across media markets. Newspaper use and personal candidate preference had a significant effect on the likelihood of perceiving Kerry to be the state-winning candidate. There was also a significant cross-level interaction between media context and political discussion on perceptions of public opinion.

ObjectivesFew studies fully integrate the interactive effects of political, geographic, and media contexts into studies of public opinion on immigration. We rectify this by utilizing the post‐Katrina Latino immigrant migration to Louisiana as an opportunity for study of these relationships.MethodsWe utilize survey data and content analysis of news coverage to examine the influence of news exposure on attitudes toward immigrants and immigration.ResultsExposure to immigration news influences the relative importance of immigration to other issues, self‐reported personal contact with Spanish‐speaking populations, and perceptions of the legal status of immigrant populations.ConclusionsLocal news coverage of immigration increases awareness and concern about immigration and heightened news exposure increases perceptions about personal interactions with Spanish‐speaking populations. Additionally, local news coverage of immigration influences the importance of key characteristics of immigrant populations, particularly whether immigrants are here illegally. Tone of coverage, as opposed to amount, exerts the more consistent effect on immigration‐related attitudes.

This paper aims to test whether or not the AgendaSetting theory is still applicable in the growing digital environment; particularly within the context of social media as a category where the social network Twitter is included. The research starts from the consideration that Twitter has become a reflection of the public agenda. Thus, analyze which issues matter most to Spanish users is essential to determine if traditional media establishes the topics most discussed by users of Twitter Spain, understanding them as public opinion. This research has found that there is a strong correspondence between the media agenda and the public agenda shown in Twitter.

Political communication is a complex process of interaction between political actors, the media and the public to exchange information, ideas and values. It plays an important role in shaping public opinion, mobilizing the electorate and ensuring the effective functioning of democratic processes. However, along with the development of political communication, there is a need to distinguish between political communication and political PR-communication, which are interrelated but have significant differences in their functions and goals. The present article examines political communication as the process of transmitting political messages through various communication channels, including mass media and interpersonal relations, emphasizing its importance in democratic societies. Particular attention is paid to the role of the Internet as a new communication channel that provides a direct link between the government and citizens, facilitating active discussion of political initiatives and interaction through social networks. The interaction of political and PR communication is studied, where the former focuses on the information function and the latter on the image management of political actors. The article also focuses on the peculiarities of political PR in the digital era, in particular within the context of social media, where political messages are often combined with emotional and manipulative elements. The authors emphasize the importance of distinguishing between political communication and PR communication, taking into account their functional roles, target audiences, and methods of influence. Particular attention is paid to the challenges posed by fake news and disinformation, which make it difficult to separate reliable information from manipulation strategies. The importance of symbolization and proper decoding of political messages for the effective perception of information by the audience is considered. In addition, the criteria for distinguishing between political communication and political PR communication are illustrated. The aim of the article is to study the common and distinctive features of political communication and political PR-communication, as well as to develop criteria for their differentiation. The objectives of the study include clarifying the essence of both concepts, determining their impact on public opinion, political activity and democratic processes, as well as outlining the criteria for distinguishing between political communication and PR communication. In the future, it is planned to study political communication and political PR-communication in different socio-cultural contexts.

As early as prewar Japan, thinkers of various intellectual proveniences had begun discussing the most important topics of contemporary media and communication studies (such as ways to define the social function of the press, journalism and the formation of public opinion). In this article, light is shed on press scholar Ono Hideo, his disciple the sociologist and propaganda researcher Koyama Eizō, Marxist philosopher Tosaka Jun and sociologist and postwar intellectual Shimizu Ikutarō. Besides introducing the different approaches of these four figures, this essay also contextualizes the early discursive space of Japanese media and communication studies within international tendencies in Germany from three perspectives of transnational intellectual history (i.e. adaptations, reciprocities and parallels).

Abstract. Social network sites (SNS) facilitate the expression of users’ opinions to a large audience. This research aimed to investigate whether the characteristics of this new media context strengthen the adaptation of opinions to the majority and lead to an internalization of the expressed views. Based on literature on public self-presentation and identity shifts, it was assumed that the publicness of and the identifiability within SNS elicit stronger expression effects than online forums or non-public settings. A between-subjects experiment ( N = 302) varied the visible majority opinion on a news issue as well as the media context in which participants were asked to write down their opinion. Results showed significant adaptation effects to the majority (positive vs. negative comments) across media contexts. The internalization of attitudes was stronger in SNS groups with a more relevant audience but also occurred in other settings. Consequences for the formation of public opinion are discussed.

The paper is focused on the cognitive mechanisms underlying the construction of axiological status of Tomos and autocephaly of the Ukrainian Orthodox Church in Ukrainian religious media discourse of the last few months from the standpoint of cognitive linguistics and rhetoric. The data used for the study are interviews, announcements and other media texts of the UOC (MP) and UOC (KP) leaders and spokesmen, published on respective official websites of each jurisdiction in 2018. As a result of our study, it was found out that discussions around Tomos and autocephaly gave birth to new allusion-based phraseological units in Ukrainian media space, while also actualizing the use of religious terms which had been previously unknown to average citizens, such as "Tomos", "autocephaly", "canonicity", "Eucharistic communication", "Ecumenical Patriarch" etc. In the media context, these specific terms of the Church law have acquired axiological connotations, turning into axiologems and anti-axiologems. It was also revealed that the argumentation of the positive/negative axiological status of Tomos and autocephaly in Ukrainian religious mass media largely relies on cognitive metaphors and metonymies. In the media context, these cognitive mechanisms of knowledge categorization are of great importance in swaying the public opinion and affecting the value system of the audience. In the texts under study, the most common cognitive metaphors are "Church is body", "Church leaders are doctors", "Intra-Orthodox relations are war", "Intra-Orthodox relations are play", while the most prominent cognitive metonymy is geographical metonymy, whereby the agency is transferred to location. The most productive source domains for the metaphors, which serve to express the evaluation of current processes in the Church, turn out to be human body, medicine, war, play and crime. Decisions of Church leaders regarding Tomos are conceptualized as right or wrong diagnosis and treatment for an illness, expansionist policies or war for peace, raider attack or fair/unfair play. In the media texts produced by both sides, negative connotations are also conveyed via geographical metonymy, when the Constantinople Patriarchate is substituted for by Fanar or Istanbul, whereas the Moscow Patriarchate is referred to as Moscow or Kremlin. We have come to the conclusion that cognitive metaphors and metonymies in Ukrainian religious media discourse are used with the purpose of increasing the persuasive effect of the text and swaying the audience towards adopting the viewpoint of the addresser.