Abstract
Section I: Context 1. Setting the Stage: Epistemology & Ethics 2. The Problem Section II: Calculative Thinking 1: Organisational Expressions of Ethics 2: Surveying the Tourism Landscape 3: Code Development and Compliance Section III - Meditative Thinking 4: Mapping the Theoretical Terrain of Ethics Section IV - Synthesis 5: Codes-in-Action 6: Conclusion
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