Abstract
Societal challenges – such as climate change, sustainable production and consumption, demographic change, healthcare (European Commission 2017), and the ongoing digitization – lead companies more often to think about topics and technologies beyond their established research and innovation practices. These challenges not only require societal responsibility to tackle them, but also offer a high potential for transformative innovation. In order to develop such future perspectives and to unlock their potential for innovation, companies need to forsake established innovation routines. Cooperation beyond well-known innovation and value chain partners is required to anticipate and keep up with societal challenges and emerging technological opportunities and to develop transformative ideas and concepts.
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