Abstract
Social groups, informal communities, and institutions that need to be distinguished often assume a distinctive trademark. This symbol (logo in contemporary parlance) identifies particular members of the group as well as their collective actions. The common mark conveys the sense of unity. This function was fulfilled by the old Christian symbols. The same function over the centuries was played by the identifying symbols of knights, ancestral coats of arms and crests, the arms of guilds and craftsmen’s unions, and coats of arms of abbeys, chapters, and monastic congregations.
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