Abstract
With the popularization of prêt-à-porter, the fashion sector and the Law have experienced an unprecedentedlevel of proximity. The rise of fast fashion stores, whose outstanding features are high-scale production andlow prices, and the increasing competition in the sector have accentuated the need to protect the industrialand intellectual property of brands and creations. In Brazil, the exuberance of its shores has resulted in thedevelopment of beachwear, a segment that we are a worldwide reference and in which there is a landmarkcourt decision with regard to the applicability of copyright in fashion creations and compensation for damagesresulting from these activities. From a casuistic and doctrinal analysis, this academic article aims to contributeto the debates on the fashion world from the point of view of civil responsibility theory, highlighting the legalsolutions applicable to the segment and the need to take into account the specific nature of this consumermarket.
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