Abstract
The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.
Highlights
Culture is an important part of comprehensive national strength
The results show that there is no significant difference in the attention of entrepreneurs of different genders to city images (p > 0.05), and most entrepreneurs pay more attention to the social image than the communication image
The results show that there is no significant difference in the attention of entrepreneurs of different ages to different dimensions of the city image (p > 0.05), indicating that age has little effect on entrepreneurial social capital
Summary
As the highest level of regional cultural development, city culture is materialized into a new growth point of the national economy. With the accelerating pace of urbanization, the importance of city cultural construction is paid more and more attention by society and governments at all levels (Tao et al, 2018). Improving the core competitiveness of the city by strengthening the construction of city culture is the only way for the prosperity and development of city culture in Xi’an (Lin and Jiang, 2018). In the rapid economic development of today, the city becomes an important subject of competition. It is the perception of the city by the public, including the perception and evaluation of the shape and characteristics of the city City image includes both objective social existence and subjective evaluation
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