Abstract
With the advancement of technology and the development of virtual reality (VR) and artificial intelligence (AI) technologies, the technological intervention of Chinese theme parks has brought more and more novelty stimulant experiences to tourists. However, the recognition of tourists is different. China’s Liuzhou OCT Visionland is a typical theme park that combines high-tech VR, AI, and indoor and outdoor recreation projects. Based on the reference of domestic and foreign literatures, this paper starts from the network evaluation, and through word cloud analysis, a total of 22 evaluation indicators affecting the recognition of tourists are identified in 5 dimensions, and this paper uses content analysis and importance satisfaction analysis (IPA) analysis to conduct on-the-spot investigation and statistical analysis of visitors to the OCT Visionland and classify them into advantage zone, improvement zone, opportunity zone and maintenance zone to investigate visitors’ identity of technical intervention in theme parks. The study found that tourists pay more attention to the factors involved more technical interventions in the theme park and higher technical content. Project safety, experience feeling, novelty, convenience and online payment fluency are its advantages, the degree of recognition is high and should be maintained; for the convenience of transportation, the rationality of project openness, the effectiveness of information release, the network coverage rate and other factors with low technical intervention are relatively low, and should be focused on construction; taking the opportunity zone as a breakthrough, and avoiding spending too much resources in the maintenance area. Finally, the study summarizes the relationship between Chinese theme park technology intervention and tourist identification, and also provides a reference for the construction and operation of the same type of theme park.
Highlights
Theme park, as its name suggests, is a comprehensive leisure and entertainment venue that combines landscape, environment, rides, performances and exhibitions based on a common or a series of themes [1]
Based on the reference of domestic and foreign literatures, this paper starts from the network evaluation, and through word cloud analysis, a total of 22 evaluation indicators affecting the recognition of tourists are identified in 5 dimensions, and this paper uses content analysis and importance satisfaction analysis (IPA) analysis to conduct on-the-spot investigation and statistical analysis of visitors to the OCT Visionland and classify them into advantage zone, improvement zone, opportunity zone and maintenance zone to investigate visitors’ identity of technical intervention in theme parks
In order to construct the theme park technology intervention factors that influence the identification of tourists, based on a large amount of literature, the author draws on the evaluation index of the technical intervention and the identification of tourists in the tourism subject, and further passes through in-depth interviews with the management personnel of the OCT Visionland scenic spot and the practitioners of the scenic spot technology
Summary
Theme park, as its name suggests, is a comprehensive leisure and entertainment venue that combines landscape, environment, rides, performances and exhibitions based on a common or a series of themes [1]. Visitors will have different levels of recognition for the theme park based on their own experience and satisfaction. Tourist identification is a kind of psychological cognition that people receive through participation in tourism activities In this process, different levels of psychological impressions are formed and are reflected in tourism activities and general life. Visitors will have different travel experiences through their knowledge of the projects they are visiting. This kind of tourist’s experiences directly affects the recognition of visitors to the theme park. Winning the recognition of tourists has become a new competitive force for the sustainable development of tourism enterprises; at the same time, it directly affects the travel choices of tourists and the willingness to revisit [3]. Of Chinese theme parks and the identification of tourists, this paper cannot only reflect the relationship between technical intervention and tourist identification, and provide some experience for the development of the same type of theme park
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