Abstract

China’s education sector has involved in e-commerce programs since the beginning of this century as one of international pioneers in 2001. However, a gap still exists between China’s e-commerce education and industry demands that China’s e-commerce education seems far from meeting business’s expectations. This paper described firstly the current situation of China’s e-commerce education. Based on the literature review and interviews, the reasons why this gap existed were then analysed with four challenges including argue on separate vs. integrated focus, technical vs. non-technical focus, textbook concerns, and lack of industry involvement. Finally, several suggestions were provided for helping China’s educators to gain input from international experience and solving relevant challenges. Although this research focused mainly on China’s e-commerce education, the introductory materials discussing China’s current state should be valuable for any universities being interested in China’s e-commerce education. This can also serve as a spring board to discuss the overall framework for e-commerce education in developing countries.

Highlights

  • In the review of literature, research into e-commerce education has been conducted since early 2000

  • This paper described firstly the current situation of China’s e-commerce education

  • This research focused mainly on China’s e-commerce education, the introductory materials discussing China’s current state should be valuable for any universities being interested in China’s e-commerce education. This can serve as a spring board to discuss the overall framework for e-commerce education in developing countries

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Summary

Introduction

In the review of literature, research into e-commerce education has been conducted since early 2000. Many researchers such as Toraskar & Lee China’s educators find that they have to still face number of issues in developing e-commerce programs. The most important issue is that a gap exists between China’s e-commerce education and industry demands. It is a need for China’s educators to review the current situation of e-commerce programs and refer to international experience so as to select the most appropriate pathway in further development of e-commerce education

The Current Situation of China’s E-Commerce Higher Education
Review of China’s E-Commerce Education
Textbook Concerns
Lack of Industry Involvement
Discussions and Suggestions
Organisation of E-Commerce Education
Textbooks and Supplements with Industry Involvement
Findings
Conclusions and Further Research

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