Abstract
The twentieth century saw the fall of the Qing dynasty, the establishment and dissolution of the Republic of China (ROC) and the rise of Communist China. Politics, education, economics, culture and other social institutions have each played a part in reflecting and stimulating the transformation of China from a culture-bound empire to a modern nation-state. Since the mid-nineteenth century, international festivals and spectacles have facilitated the development of Chinese society and changed Chinese people’s way of thinking. The World Fair (or World Exposition or Expo) is one of the international events that have considerably contributed to the transformation of Chinese people’s identity and the country’s place in the world. This chapter examines China’s participation in World Fairs between 1915 and 2010, focusing on China’s nation branding and identity narratives.
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