Abstract
This chapter provides a practical guide for either the software usability engineer who considers the benefits of eye tracking or the eye tracking specialist who considers software usability evaluation as an application. Usability evaluation is defined rather loosely by industry as any of several applied techniques where users interact with a product, system, or service and some behavioral data are collected. Usability goals are often stipulated as criteria, and an attempt is made to use test participants similar to the target-market users. The chapter discusses methodological issues first in usability evaluation and then in the eye-tracking realm. An integrated knowledge of both of these areas is beneficial for the experimenter who conducts eye tracking as part of a usability evaluation. Within each of these areas, major issues are presented in the chapter by a rhetorical questioning style. By presenting the usability evaluation, the practical use of an eye-tracking methodology is placed into a proper and realistic perspective.
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