Abstract
This chapter presents the examination of the models of attitude and source change derived from reinforcement, information processing, social judgment, congruity, and dissonance theory. The experimental paradigm for the test was passive communication in a simulated social network. For attitude change, the data gathered by the experiment supports the basic information processing model. The results for source change support the mixed information processing model. For both attitude and source change, the results from this experiment reject all models from reinforcement and congruity theory. The fit of the models was tested with data generated from a simulated social network experimental design in which the attitude change materials were 20 interpersonal messages obtained when each of five hypothetical persons was asked to describe each of the other four. Five amateur thespians at Michigan State University were hired to portray the roles of the stimulus persons. The experimenters claimed to have interviewed the members of a drama club and their faculty advisor; the interpersonal messages were said to be based on the material collected in these interviews.
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