Changes in the Competitive Environment and Their Evaluation in the Context of COVID-19: A Case Study

Abstract

When evaluating the competitive environment in the context of the pandemic, the pandemic’s global scale must be considered, since all products related to COVID-19 management have no regional competition but rather immediately switch to global competition and compete with similar products or substitutes. It should be noted that no products intended for managing the pandemic were available before its outburst. Even with the onset of the pandemic, not many specialized products, except for some general protection measures, were developed. However, in the two years after the pandemic began, competitive products intended for managing COVID-19 emerged into the market. The global scale of the pandemic automatically created worldwide demand for such products, which leads to a global shift in competitiveness. As a result, the competitive environment for products intended to manage COVID-19 is changing. Research purpose: To evaluate the competitive products—modern and robotized indoor disinfection equipment—available in the market and those under development. Research objectives: To develop a methodology for evaluating the competitive products and to select evaluation criteria and methods; to evaluate the competitive products in terms of their functionality and technical characteristics; and to research the channels and methods employed to launch competitive products into the market and provide analysis of best practice.