Abstract
Becoming a membership in WTO has become an important event in Vietnam in the international integration process since the implementation of reform policies. This integration can cause both challenges and opportunities for the state commercial banks. One of the solutions to take advantage of the opportunities and overcome difficulties is to build stronger organizational culture. However, the number of studies on organizational cuture in the commercial banks in Vietnam is still limited. Therefore, this research was designed to evaluate the changes in levels of organizational culture in Vietnamese commercial banks. The research methods include mean value, standard deviation and Paired samples t-test to compare the differences between the two periods (Before and after Vietnam joined WTO). The survey results from 265 banking employees have shown that there are actually the differences on two cultural levels including (1) Artifacts, and (2) Espoused values between the two periods: before and after Vietnam’s WTO-participation.
Highlights
Becoming a member of the World Trade Organization (WTO) in 2007 has been an important event for Vietnam in the international integration process since Vietnam adopted some reform policies (“Doi moi”) in 1986
Becoming a membership in WTO has become an important event in Vietnam in the international integration process since the implementation of reform policies
This research was designed to evaluate the changes in levels of organizational culture in Vietnamese commercial banks
Summary
Becoming a member of the World Trade Organization (WTO) in 2007 has been an important event for Vietnam in the international integration process since Vietnam adopted some reform policies (“Doi moi”) in 1986. Commitment on reducing the trade barriers to the country bring opportunities and challenges for domestic enterprises including the commercial banking sector. Joining WTO brings domestic commercial banks many business opportunities as the economic growth and development of private enterprises have enabled banks to promote their services. In order to take advantage of chances from the market, as well as tackle the competitive challenges after Vietnam joined WTO, Vietnamese commercial banks must create their own competitive advantages. According to Barney et al (2001), enterprises should be themselves responding to changes in the environment and build their competitive advantages to be successful. This is true for many different types of businesses including commercial banks
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