CHANGES IMPACT ON THE DEVELOPMENT POTENTIAL OF THE ENTERPRISE

Abstract

The article examines the impact of changes on the development potential of the enterprise. Possible reactions to changes are considered in detail. The definition of resting potential and action potential is given. Rest potential is not a static indicator of enterprise development, but has a slower pace than action potential. We know that all enterprises are in constant search and improvement, even crises can be perceived as an impetus to action. The authors identified the need to take into account changes in the external environment and the inverse reaction to the external environment, the strength of the impact of changes on the enterprise development potential. The relationship between changes and the potential of the enterprise is identified through a system of sets that helps to establish the relationship and consistency of factors influencing changes, taking into account cross-influences. Among the main factors, we will pay attention to the following: organization, personnel, marketing, technology, novelty degree of equipment and technologies, product update frequency, availability of patents and licenses, product, resources, finances, organizational culture, as well as the main characteristics of the external environment: complexity, mobility, uncertainty and interrelationship of factors. We proposed to use mathematical functions and tuples of the full combination to describe the relationship between changes and enterprise development potential.