Abstract
This study investigated changes of individuals’ consumption behaviours during the COVID-19 pandemic and explored the driving determinants in consumption expenditure in Zhejiang China. Based on the 454 samples of survey data, which were collected in 2020 and 2021, it showed a reduction trend in consumption expenditure during the pandemic. Compared to the consumptions before the pandemic, money spent on housing, food, and beverage did not change too much. However, expenditures on wearing, recreation, and education reduced. Age, family size, and household income were significant to the expenditure changes. Online shopping became an important alternative way for residents during the pandemic and the trend is expected to continue even after the pandemic. Based on the findings, suggestions are summarized as two points. First, the young and single residents are the main group for recovering the consumption for wearing, recreation, education, and public transport. Meanwhile, to improve the satisfactions in online shopping, regulations should be issued by the government in improving the quality of goods and service.
Highlights
Since the outbreak of the pandemic caused by COVID-19, there has been a huge influence on the ways of living of residents worldwide
To give suggestions for the policy makers in recovering consumption economy, this study aims to investigate the resident consumption behaviours through surveys in
This study focuses on multiple consumption behaviours of residents from the aspect of consumption expenditure, rather than consumption demand
Summary
Since the outbreak of the pandemic caused by COVID-19, there has been a huge influence on the ways of living of residents worldwide. In order to control the spread of the pandemic, measures such as the lockdown of a city or some districts have been taken in different counties. The implementation of these measures has great effects on controlling the spread of pandemic and protecting the health of residents. It caused huge economic loss because of movement restrictions of production materials and workers. According to the estimation of the International Monetary Fund (IMF), Gross Domestic Product (GDP) of worldwide decreased by 3% in 2020
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