Abstract
The idea of establishing an American University degree program in China is impressive and highly welcomed by students in China. A reputable University in the United States has collaborated with a vocational College in China for such a program. The goal of the venture was to develop students in the area of Marketing and Management Sciences, by combining both Chinese and American business models in order to create versatility and exposure to the American way of study. Unfortunately, the program had not been without major limitations. The purpose of this study was to determine the effects of cultural differences, language barrier, and Confucian ideology on the program success. Subsequently, the findings will be used to create a process improvement plan. I believe this would be a significant first step in improving the sustainability of the program and others like it.
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