Abstract
Although there are big numbers of women entrepreneurs in Pakistan, and their percentage in the population is almosthalf 49.6%. They can play an important role in the economy. In Pakistan, most of the studies were on opportunitiesfor the women in Pakistan. In this study, we tried to explore research questions: what sort of difficulties areexperienced by females “entrepreneurs” in Pakistan? How ‘societal and cultural aspects effect “women entrepreneurs”in Pakistan? For this purpose, I opted the qualitative research strategy. There were some emerging themes. In the end,I concluded this study, discussed some limitations, and suggested future directions.
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