Challenges and the Impact on the Performance of Ghanaian Universities’ Radio Broadcasting, the Case of Radio Universe 105.7fm.

Abstract

The study sought to evaluate the challenges and effects of radio broadcasting at Ghanaian universities, with a special focus on Radio Universe 105.7FM. The study was conducted to get a knowledge of the issues connected with campus radio broadcasting, the impact of these challenges, and solutions to manage campus radio broadcasting. To achieve the study aims, a mixed research approach and an exploratory research design were used. The study made use of both primary and secondary data sources. The study included fourteen (14) people. To collect data from study participants, the researchers employed a self-administered questionnaire and an interview. Radio Universe operations are hampered, according to the study, by a lack of funds to run campus radio broadcasting, radio licensing and renewal requirements, businesses' unwillingness to place radio commercials on campus radio, infrastructure, equipment, logistics, and operations financing, particularly programming expenditures. The survey also discovered that campus radio station operations encounter difficulties in self-promotion and gaining the requisite personal knowledge to fulfill all commitments. The paper claims that radio operations fall short of society's expectations due to a lack of components judged appropriate for inclusion in public radio programs, which university radio cannot achieve. Managing campus radio operations, according to the research, needs proactive planning, sticking to a specific broadcasting goal, and hiring devoted workers. According to the report, Radio Universe may be managed by maintaining adequate logistics, awarding performance, establishing flexible work schedules, and rewarding stipends to student workers. As a non-profit organization, the report advised that Radio Universe's management seek financial assistance from Non- Governmental Organizations and the government. According to the findings, Radio Universe's human resource managers and leadership should improve their marketing strategies to acquire business patronage for their services. According to the findings, Radio Universe's operations are regularly updated to meet or anticipate the needs of their clientele. According to the report, Radio Universe should consider collaborating with other wellknown radio stations to address the challenges they face in their operations. The paper adds to the body of knowledge on campus radio broadcasting. The research also adds to the body of knowledge about the difficulties associated with campus radio broadcasting. The study also adds to the literature on the influence of radio broadcasting problems on radio station operations.