Abstract
The function of a certification mark is to provide impartial third-party endorsement to aid buyers in overcoming some of the problems of product selection. However, little is known about the precise purposes for which such marks are used. Furthermore, the administrative framework designed to achieve the specific objectives and the broader objective of improving the buying function requires evaluation to ascertain the probable success of certification marks. To examine these questions, the owners of eighty certification marks provided information regarding the specific objectives sought by using the mark and details regarding the administrative framework used. The more interesting results are summarized here.
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