Abstract
This study concentrates on online protests in websites that rely on user-generated content. We develop a case study on Digg, a website powered by user-generated content that encounters backlash from their community. Through an interpretive analysis of the case we identify how the context and interactions among key players lead to what we call a “catch me if you can” game, where users and administrators of the website battle in an effort to outsmart and outmaneuver each other. The findings reveal a tension between users and administrators that intensifies during the protest, and should be considered carefully by site administrators.
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