Abstract
This chapter discusses a case study on Lloyds Bank and professional introducers. Lloyds Bank PLC is a major United Kingdom clearing bank that has developed a strategy of concentrating on those market segments in which it feels that it can achieve a strong competitive position, resulting in market leadership where possible. Lloyds Private Banking is, as the name suggests, the private banking company owned by Lloyds Bank PLC, specializing in the provision of a comprehensive range of financial services. The main product that Lloyds Private Banking markets is the asset management service that combines a flexible investment management option with complete financial planning and enhanced banking arrangements. Traditionally the main competition has been stockbrokers' and merchant banks' private client departments based primarily in the city of London. Other major banks also have departments specializing in fund management. Increasingly, competition is emerging from building societies, many of whom have entered into joint ventures with insurance companies.
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