Abstract
Effective customer service begins with an understanding of the service components customers’ view as most important to their operations and business success. Within the transportation industry research has investigated the importance of such criteria at an industry level. This article offers detailed rankings of service criteria priority from a shipper’s perspective by comparing criteria across five types of motor carrier offerings including dry van, temperature controlled, intermodal, tank, and flatbed. Results identify the ranked importance of 20 service characteristics, common themes, and distinct differences in the importance of service criteria among the alternative supplier offerings.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
