Capitalismo de Era Digital e Tecnologia Educacional: configuração e formatação do trabalho e da subjetividade docente

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The advancement of technological expansion through the adoption of digital platforms, EdTech, and Artificial Intelligence in all areas of social life strengthens the expanding privatization of teaching, especially at the higher education level. The objective of this article is to analyze the forms of technological expansion in the field of Higher Education and their consequences for the work and subjectivity of teachers. This is a bibliographic and documentary study, using primary and secondary sources. The conclusion is that a new rationality exists that consolidates the transformations arising from technological expansion in all dimensions of human life, affecting the work and subjectivity of teachers working in higher education, who experience a profound intensification of work to ensure increased profitability of capital. With the replacement of humans by machines, labor becomes more fragile in the face of capital, wages fall, and unemployment rises.