Abstract
Corporate volunteering is becoming increasingly popular among the ways that companies manifest their social responsibility. Its popularity is due to the variety of benefits it brings to all parties. Among other things, it is capable of strengthening social capital, although specific phenomena and processes related to this remain largely unexplored. The aim of the paper is to identify how the frequency and intensity of contacts between volunteers and beneficiaries affect social capital building. The empirical study was based on a qualitative research approach and conducted in the form of individual semi-structured interviews with employees responsible for corporate volunteering in their companies. The results of the study suggest that corporate volunteering strengthens social capital regardless of the extent to which volunteers have contact with the beneficiaries of their volunteering work. However, the frequency and intensity of this contact may affect specific dimensions of social capital, leading to the strengthening of bonding social capital and/or bridging social capital.
Highlights
IntroductionCorporate volunteering programs are becoming increasingly popular [1,2,3,4,5,6]
There are various ways that companies manifest their social responsibility
The remainder of the paper is structured as follows: firstly, we present the theoretical grounding in regard to corporate volunteering, social capital, and contact with beneficiaries of volunteering work
Summary
Corporate volunteering programs are becoming increasingly popular [1,2,3,4,5,6] Within these programs, volunteer employees use their time, skills, and knowledge in socially or environmentally beneficial actions taken outside their organization, being supported in this by formal and informal organizational policies [1,3,4,7]. Through the implementation of corporate volunteering (CV), companies manifest their community involvement in response to stakeholders’ growing expectations in this regard [8,9]. Corporate volunteering is capable of bringing benefits beyond the company level [6]. This may include the strengthening of social capital. The role of CV in generating and strengthening social capital is largely unexplored and represents a significant research gap
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