Abstract
This article analyses the effects of German federal election campaigns on citizens' orientations towards chancellor candidates. Three hypotheses are formulated. They refer to polarization, party politicization, and priming of candidate attitudes; additionally, it is argued that campaign context moderates the effects. The hypotheses are tested empirically using survey data collected in the election campaigns from 1980 to 1998. Empirically, the perceptions of the chancellor candidates become more polarized during campaigns; additionally, the perceptions are brought into line with party preferences. Finally, priming effects are less common, but in some cases, substantial candidate priming is found. Hence, election campaigns influence candidate orienta- tions in Germany, and the effect varies according to political conditions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
