Can a wildlife tourism company influence conservation and the development of tourism in a specific destination?

Abstract

The evolution of tourism destinations is influenced by a range of factors including the policy and planning framework, the role of destination management organisations, and integration of tourism into the local and national economy. The aim of this paper is to describe how the private sector can influence destination development, by considering a luxury safari lodge (Mombo Camp) and its holding company (Okavango Wilderness Safaris) within the Okavango Delta of Botswana. Through a series of stakeholder interviews and literature review, the research found that Mombo had influenced the destination’s quality standards, how it is marketed and promoted, and also in the conservation of endangered species. Over the course of 30 years, the holding company has also been influential in the development and implementation of tourism and conservation policy, environmental awareness among youth, and also conservation research. The findings of this study suggest that destination planning authorities should encourage reputable private sector operators that have a long-term interest in the destination and promote sustainable tourism practices, including those that can mobilise a network of facilities and attractions, can collaborate with their competitors, and can support and advise government on policy and its implementation.