Abstract

User experience, Social disruptiveness, Value impact, and Trust are fundamental dimensions to be considered for a disruptive technology as 5G promises to be. Indeed, while the race of 5G is moving towards the deployment all over the world, more and more opinion of citizens on this technology is demonstrating lack of awareness in terms of benefits (as well as risks) on 5G technology, and often this results in raising barriers and hindering the local deployment. This definitely impacts on development and business plans as well. To this extent, it plays a main role in how these four dimensions are defined, evaluated with the relevant stakeholders, prioritized and finally validated. This paper describes the on-going experience that the 5G-SOLUTONS project is performing with respect to the business validation of 5G technology, by adopting and improving a structured and holistic methodology, where the Social Acceptance of Technology (SAT) provides a conceptual framework for modelling social concerns related to technology acceptability. This novel approach overcomes limits of current methodologies that usually focus on users’ behaviour and acceptability on the user-experience side, without considering the systematic aspects of social impact.

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