Business Student Perceptions of Online Learning: Using Focus Groups for Richer Understanding of Student Perspectives

Abstract

ABSTRACTThe purpose of this study was to develop a deeper understanding of student perceptions, expectations, and opinions about online learning at the program level. Student evaluations of teaching are generally focused upon a single course and instructor and therefore do not address students’ general perceptions of online learning and the effectiveness of various elements specific to the online course environment. Faculty worked with a professional focus-group moderator to develop and conduct the focus groups, which involved 11 undergraduate students experienced with online learning. Using a qualitative process, we discovered some common themes that cut across courses in an online program, as well as some new avenues for consideration. These include the conveniences of learning in online courses, the need for consistency in course design across an online program, better use of certain time management tools, the importance of faculty presence, and students’ perceptions of certain activities as “busy work.”