Abstract
This study aims to look at the effort to preserve Indonesian Batik which is one of the most valuable herit-ages that is owned by the Indonesian people, this research looks at what efforts can be done to keep the unique motifs and patterns in Indonesia and what obstacles are also faced solutions that can help preserve batik in Indonesia. The research method used in this study is qualitative, consisting of a literature review on Batik and Interview to several Batik industries in Jabodetabek and in Central Java, especially Solo and its surroundings. the process and the development of its coloring also held batik exhibitions for marketing and business development not only in Indonesia, but also to the Five Countries as a form of maintaining the work of creative industries in Indonesia.
Highlights
Batik is one of the creative industries in Indonesia, the definition of the creative industry according to the Ministry of Trade of the Republic of Indonesia (2008) is an industry that originates from the use of creativity, skills and individual talents to create prosperity and employment through the creation and utilization of creative power and individual creativity
Regional imaging using the creative economy is connected to various sectors, among which can be connected to the tourism sector so that through the creative economy an area can become a tourist destination for Budiarta & Thamrin ( 2013 )
Conclusion, Suggestion, and Limitations The results of this study are in line with research conducted by Mutiara Kusuma (2015) with the title “The Role of Merchants in the Conservation of Solo Batik (Case study in Batik Laweyan village, Solo City) in Laweyan”
Summary
The development of the batik industry can attract tourists to visit and can see firsthand the industry of making batik, batik is known at the national level and already known at the International level as acknowledged by UNESCO. The products of the creative industries always appear with distinctive and authentic characteristics so as to create the image of a city and attract tourists, so that through the role of the creative industries, tourism can be developed that can provide experience and learning for tourists. Regional imaging using the creative economy is connected to various sectors, among which can be connected to the tourism sector so that through the creative economy an area can become a tourist destination for Budiarta & Thamrin ( 2013 ). The batik trade began with batik merchants in the city of Solo, Central Java, which continued to expand, until now there are 101 batik centers in Java
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