Business Portfolio and the Need for its Optimization in the Conditions of International

Abstract

In the article - "Business portfolio and the need for its optimization in the conditions of international competition" – there is discussed the necessity of studying the management of business portfolio both between countries and between companies in order to win the competition and to maintain the place gained in the market is raised. The article primarily characterizes the countries with "weak" and "strong" business portfolios, aggressive and conservative portfolios, gives their examples, talks about the key and unique factors of the portfolio, and also about the advice given by scientists to company managers in this direction. The article states that although key and unique competencies determine the success of companies in the market, there is no universal list of them and they change depending on the situation. The general manager of the company should be able to focus on the unique competence in a specific situation and rely on it in the recruitment and optimization of the business portfolio. The article presents and describes the BCG-matrix of business portfolio management proposed by the Boston consulting group, which is useful for Georgian companies. Keywords: Business portfolio; Completing the portfolio; Portfolio optimization; Portfolio Management Matrix.