Abstract
The current study critically analyzed the existing state of consolidated media in Pakistan, its business models and its role in society. Consistent with the scholarly work, the study discussed that the five most influential media companies in Pakistan are less democratic, more professionalized and institutionalized which obstruct the free flow of ideas in the marketplace by ignoring alternative perspectives. The Pakistan Electronic Media Regulatory Authority (PEMRA) was mandated to ensure an equitable, pluralistic and diversified media system but it failed to deliver in the face of the corporate media sector. The present research also called for a more localized and less institutionalized media system in Pakistan to accommodate the concerns of all ethnicities and communities which will help in bringing more social cohesion and integration as compared to the existing media system which is alienating periphery and promoting bland consumerism.
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