Abstract
The many and existence of startups in Indonesia and the world continue to increase, along with the increasing use of technology and the internet. This encourages startups, newcomers to compete and survive to attract the attention of consumers. One of the determinants of startups' success is the business models, especially those related to technology. The use of the right business model will bring the impact of consumer or user trust on the startup. In this article, the author presents a theoretical reviews related to some technology-based business models trends that can be used by a startup in starting his business as well as how to determine the right business model for startups.
Highlights
Since the late 90s the internet has been predicted to be an important technology in economic and business growth
There are at least four Startups in Indonesia that have successfully reached the level of unicorns, titles or a title given to Startups that have valuations of more than 1 billion US dollars (Aldrich & Ruef, 2018)
The business model that startup use must match the main problem faced by the consumer or target market to be addressed, and can run better than the existing competitors
Summary
Since the late 90s the internet has been predicted to be an important technology in economic and business growth. A good business model can start from the insight and knowledge of the user, the consumer and the target market as well as the motivation, achieving the goals and business success (Magretta, 2002) This will certainly determine the income, income or even investment that will be given to the startup. The business model that startup use must match the main problem faced by the consumer or target market to be addressed, and can run better than the existing competitors. When the supply of certain goods decreases, they can increase the price of the goods to reflect that fact and vice versa By offering discounts on the most popular items in the category, Amazon has taken advantage of large amounts of data and understand trends. The compensation per-use estimating model has entered this market (Murat Uenlue, 2016)
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