Abstract
PurposeThe purpose of this paper is to highlight the business growth opportunities available from franchising in the UK and abroad.Design/methodology/approachThe paper presents the value of franchising for strategic business development.FindingsThe paper finds that franchising is becoming one of the most popular methods for growing a business, particularly where international growth is an objective. It should be seriously considered by any business which operates through a network of outlets.Practical implicationsJust about any business that operates through a branch network could benefit from considering franchising as a development option. In simple terms, the advantages include quicker growth through more highly motivated operators, using someone else's money and effort, to open and run the outlets.Originality/valueThe paper highlights franchising as a development option for businesses that operate through a branch network.
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