Abstract
Abstract In recent years, at the European level, electronic sales have gained major importance in the whole commodity trading process. After 1994, for the first time, commercial websites appeared, which brought about the expansion of electronic commerce. Therefore today, the notion of the market has become a global network as a result of improved payment systems, cost reduction, after-sales service development, and significant direct marketing influence.Therefore, a concerted effort is needed at national level to increase information and knowledge resources, including by allocating additional funds to the IT infrastructure, as well as by educating and training the population in the field of informatics. In this paper, we focused on the description of electronic commerce trends in Romania, based on the secondary data provided by the National Institute of Statistics. Thus, the main purpose of this paper is to make a comparative study of the different statistical techniques: the graph method, the structural modification method, as well as the regression and correlation methods (ANOVA), used to describe the new trends of the Romanian commercial technologies. The main conclusion of the paper was that there is a significant correlation between the macroeconomic indicators that characterize the electronic commerce in Romania. Thus, the evolution of the average number of employees in the ICT sector as the resultant variable is influenced at the level of Romania by the macroeconomic indicators that characterize the electronic commerce as the component of the IT market.
Highlights
Introduction on electronic commerceAt present, the computer is a communication tool
(Http://en.wikipedia.org/wiki/Comer%C8%9B_electronic) Another specific feature of electronic commerce is the development of business-specific activities in an integrated
The processing and modeling of the statistical data regarding the electronic commerce in Romania, based on the secondary data, (ANOVA) between the macroeconomic indicators characterizing the e-commerce trends in Romania during the period 2009-2016, for example: The average number of employees in the ICT sector, real GDP in the sector ICT and real ICT investments
Summary
As far as electronic commerce is concerned, companies had to take into account a number of particular features of online marketing. They had to become aware of the importance of thorough customer survey, corporate culture, perceived commodity, competition, communication, consistency, creative content, personalization, PICBE | 886 coordination and activity control. These elements are very important at the level of marketing activity, as they highly complement the mix of online marketing strategies (Gay, et al 2007)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceedings of the International Conference on Business Excellence
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
