Abstract
Abstract The present article seek to continue last year’s research by improving upon the subjects of current business models pertaining to personal mobility by way of electric automobiles, the efficiency of said models and by eventually developing a propitious business model, tailored to specificities of this domain. While the proposed topic is circumscribed within the general preoccupation with the rehabilitation of the natural environment through a better use of renewable energy, our fascination stems from the fact that personal mobility with the use of electric vehicles is one of the most dynamic and interesting social, economic and cultural worldwide phenomenon of the last decade. This topic has been broached, under different titles, by a number of researchers. After a significant amount of research on the subject, we realised that the importance of some of the thematic problem’s determining factors has not been sufficiently emphasised neither in the theoretical findings of the most current research nor has it been sufficiently considered and practiced by the industry’s ”principal players” - the entrepreneurs and the managers. The satisfaction associated with this newly formed revelation as well as the confidence to further pursue this line of inquiry have been significantly marked by the realisation that the same concerns have already been touched upon by authors such as Christian Lerch, Fabian Kley, David Dallinger, Thomas Budde Christensen, Peter Wells, Liana Cipcigan. Any analysis of the subject matter is further complicated by the current economic turbulence. Therefore, this article aims to provide not only a nuanced understanding and a clear, exact and correct interpretation of some of the most important “factors/variables” involved but also reconsider the significance of said “factors/variables” within the context of the proposed research theme, so that based on the results of our research we might define a epistemologically useful yet practical concept. In any case, the present articles seeks to provoke further analysis and debate over the conjectural nature of innovative business models applicable to the electrical car mobility field.
Highlights
From the generic definition of the business model, as a logical concept of strategic orientation through which an organization aims to maximize its internal and external potential both to meet the needs of society and to remain competitive in the long term, we seek to determine the degree and form that a Business Model for Electric Vehicles (BMEC) can take shape, in a turbulent economic environment, while at the same time offer a viable, valid, sustainable and even scalable alternative approach to existing business models
Plug-in Electric Vehicle (PHEV) manufacturer is, “How can we reconcile the design of a car - especially an electric car, which must last for more than ten years in order to ensure the loyalty of its customers, with the rapid pace of technological progress of late, which can, in two or three years’ time render any new project obsolete?” In turn, business theory scholars with EVs and PHEVs are trying to encompass in a logical, clear, relevant and convincing vision a business model that would help companies attach more PICBE | 399 added value to their proposition as well as propose a new value for the client, to ensure their survival and their success, even in the face of stiff competition
In another article, entitled "Electric Cars and Electric Mobility - Statistics & Facts," we find concrete data: "As of 2016, Norway is awarding some 20,000 U.S dollars per electric vehicle. "(statista.com, 2018) and in the article" Not fully charged: Tax incentives for employer-provided electric cars", Dimitropoulos and his co-signatories very clearly define the situation we find ourselves PICBE | 400 in: "We find that the welfare losses caused by these policies are substantial and even outweigh the foregone tax revenue."
Summary
From the generic definition of the business model, as a logical concept of strategic orientation through which an organization aims to maximize its internal and external potential both to meet the needs of society and to remain competitive in the long term, we seek to determine the degree and form that a Business Model for Electric Vehicles (BMEC) can take shape, in a turbulent economic environment, while at the same time offer a viable, valid, sustainable and even scalable alternative approach to existing business models.
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