Abstract
Serious changes that took place lately in business environment form new challenges to processes of enterprise management. The article studies specific features of current management aiming at shaping and retaining competitive advantages of the organization. The author reviewed different approaches to the interpretation of the notions ‘competitive enterprise’ and ‘competitive advantages’. Processes of shaping competitive advantages on the basis of identifying strong and weak sides of the organization were discussed. The empiric base of the research was made by data of Rosstat, the Federal Customs Service, the Institute of Statistic Research and Economy of Knowledge of the Higher School of Economics and the company ‘Belgorod Plant RITM’. The competitive environment on market of seeding-machines was investigated. Special attention was paid to measures of state support to market of agricultural equipment. At the result of the research a conclusion was drawn that market of seeding-machines is fast growing with high competition. External and internal factors affecting the competitive potential of the enterprise were studied and specific features of enterprise management in conditions of competitive environment were systematized. It was shown that the company ‘Belgorod Plant RITM’ has a number of competitive advantages, among which the availability of own technological developments and no dependence on imported components. Recommendations were prepared aimed at improving competitiveness of the company ‘Belgorod Plant RITM’.
Highlights
Существенные изменения, произошедшие в последние годы в бизнес-среде, формируют новые вызовы к процессам управления предприятиями
The empiric base of the research was made by data of Rosstat, the Federal Customs Service, the Institute of Statistic Research and Economy of Knowledge of the Higher School of Economics and the company ‘Belgorod Plant RITM’
External and internal factors affecting the competitive potential of the enterprise were studied and specific features of enterprise management in conditions of competitive environment were systematized
Summary
РАЗЛИЧНЫХ ПОДХОДОВ К УПРАВЛЕНИЮ КОНКУРЕНТОСПОСОБНОСТЬЮ (на примере ОАО «Белгородский завод РИТМ»). Что ОАО «Белгородский завод РИТМ» обладает рядом конкурентных преимуществ, среди которых наличие собственных технологических наработок и отсутствие зависимости от импортных комплектующих. Для управления конкурентоспособностью предприятия необходимо не только рационально использовать имеющиеся у него конкурентные преимущества, но и учитывать наиболее значимые факторы рыночной среды. Согласно данным Аналитического центра при Правительстве Российской Федерации, производители машин и оборудования ощущают более высокую конкуренцию, чем предприятия других сфер экономики. Для исследования было выбрано ОАО «Белгородский завод РИТМ», основным видом деятельности которого является производство сельскохозяйственных машин и оборудования, в том числе пропашных, зерновых и зернотуковых сеялок различных модификаций. Она включена в Государственный реестр сельхозтехники и оборудования для реализации сельхозпроизводителям через АО «Росагролизинг» и может поставляться на льготных условиях лизинга за счет субсидий из федерального и региональных бюджетов.
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