Brightness assimilation in bullseye displays

Abstract

In simultaneous brightness contrast displays, a gray target square G B bordered by black appears brighter than an identical gray target square G W bordered by white. Here we demonstrate that this effect can be reversed if G B is surrounded by bands that alternate outward from black to white, while G W is surrounded by bands that alternate outward from white to black. With these simple “bullseye” displays assimilation generally occurs–– G B appears darker than G W. Experiments 1 and 2 used a 2AFC design with a 2.2 s display duration. The results of these experiments indicate that (i) substantial assimilation occurs for target Weber contrasts (relative to the gray background) of −0.25, 0, and 0.25, but assimilation was maximal when target contrast was −0.25 and decreased as target contrast increased, (ii) assimilation effects were the same whether the width of the four surround bands was 20% of the target or 40% of the target, and (iii) assimilation occurs with as few as 2 surround-bands and the magnitude of the effect increases slightly as the number of bands increase. When experiment 1 was re-run using the method of matching (experiment 3), however, the results changed dramatically: (moderate) assimilation effects were found only when target contrast was −0.25; when target contrast was 0.25, there was a brightness contrast effect; when target contrast was 0, there was no illusion. Assimilation effects in bullseye displays are not predicted by the CSF model described in DeValois and DeValois [Spatial Vision, Oxford University Press, New York, 1988], the anchoring model of Gilchrist et al. [Psychological Review, 106(4) (1999) 795], or Blakeslee and McCourt’s [Vision Research 39 (1999) 4361] ODOG model. We propose that this assimilation effect is the result of a contrast inhibition mechanism similar to that proposed by Chubb et al. [Proceedings for the National Academy of Science, vol. 86, 1989, p. 9631] to underlie contrast effects.