Abstract
This study concerns Twitter use in a large local news market. Nonprofit newsrooms and a regional newspaper used replies to engage in reciprocal exchanges with audiences, but broadcasters used retweets, hashtags, and mentions for branding. News media differed in attention to news topics valued by audiences, with resource-constrained local newspapers overemphasizing sports. Attention to weather and crime were predictors of audience sharing of tweets, but sports posts were less likely to be liked or retweeted.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
