Abstract

ABSTRACT Singapore has displayed a continued ability to confound the assumed symbiotic relationships between democratization, economic growth, and liberalism. This paper historicizes the development, use, and understanding of a popular idiom frequently employed in Singaporean electoral discourse – “bread-and-butter” – to explore the relationship between hegemonic discourses, social attitudes, and political contestation in Singapore. Doing so reveals a complex pattern of the People’s Action Party’s (PAP) ideological-discursive legwork: bread-and-butter issues are discursively constituted around a set of core economic issues and demarcated as the key political concerns of voters, while calls for more liberal or progressive changes in society are bracketed within the sphere of postmaterialist values. By seeking to maintain the hegemonic notion of the party as the guarantor of basic material goods, PAP sets the terms of competition in electoral politics to issues that are its perceived strengths. The party’s continued ability to provide economic goods contributes to its political success, stalling the growth of liberalization and a more competitive political landscape in Singapore. Bread-and-butter discourse therefore reflects and reproduces the preeminence of materialism in Singapore’s politics.

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