Abstract
This text presents a critical analysis of Enem's official dissemination campaigns in the years 2019 and 2020 amidst a scenario of political tensions between government and federal universities, also marked by the coronavirus pandemic. The study shows a partial representation, in the scope of Brazilian government advertising, sciences and higher education, characterized mainly by the overvaluation of courses in Health Sciences and courses traditionally valued by the labor market, such as Law and Engineering, in contrast to the relative invisibility of Human, Social Sciences and other areas of knowledge.
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