Abstract
ABSTRACT Turn It Gold is both the name of a Houston-based nonprofit and a mandate to rally support for childhood cancer with gold, the color officially chosen to represent childhood cancer awareness. Athletic activism is an important part of their mission, as evidenced by burgeoning partnerships with schools and universities across the country. In this essay, we explore the collective impact of professional and collegiate athletes who use their personal platform for public good. Athletes cannot diminish the grief and loss surrounding childhood cancer. Even so, they can stand in solidarity with impacted families and communities.
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