Brands that put the planet first: an analysis on how to be considered the most environmentally sustainable business in Europe

Abstract

Abstract Even if it seems that some goods (e.g. oil and gas) are infinite, they are not, and their usage can irreversibly damage our planet. Exploiting the planet’s resources means fighting against global warming and carbon emissions. Therefore, we are constrained to find better, more sustainable ways of life through eco-friendly brands and companies. Environmentally sustainable businesses are gaining a powerful reputation for their commitment to the environment and their ability to inspire sustainable practices. Companies are discovering sustainable strategies that give them the power to grow and the opportunities to scale marketplaces. Becoming an eco-friendly company means reducing the pressure of law, diminishing costs of utilities (energy or workspaces), and cultivating a credible business image. 90% of CEOs believe that sustainability is essential for businesses’ market growth. Moreover, a company’s longevity highly depends on how employees engage in Corporate Social Responsibility (CSR) strategies and actions. Today, companies must adopt sustainable views and evaluate products or services. Hence, also publications and sustainability reports are crucial to ensure end-to-end transparency. A sustainable company requires attention, awareness, debate, and research in the environmental, economic, and social fields. Moreover, sustainable businesses are related to ethics and ESG (Environmental, Social, and Governance) issues by maintaining and reinforcing a positive image, credibility, and reputation within the environment. The main contribution of this paper lies in the study of literature reviews of peer-reviewed scientific journals, in the analysis of the available data, and in the formulation of a framework designed for bringing a structured view for sustainable companies.