Abstract
The dimensions of this phenomenon discussed by in-depth semi-structured interviews with 18-member samples composed of experts in different fields: marketing, economic, tourism and cultural heritage. Six main categories, 61 sub-categories and 171 concepts categorised by applying grounded theory method were used in the study. The findings showed that the historical place-branding model is composed of the causal, core, contextual, interfering factors, strategies and consequence. In addition, the results of the experts' opinion survey revealed that having a brand specific to historical places could lead to increased income, job creation, produce of local tourism production, economic dynamics, and eco-tourism development in historic areas.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
