Abstract
This paper explores the issue of brand rebuilding for Anhui Xuan paper cultural town from the perspective of service design. By analyzing the challenges and opportunities faced by the Xuan paper cultural town, and employing service design methodologies, effective strategies for brand rebuilding are proposed. The research aims to provide theoretical support and practical recommendations on how to promote the sustainable development of the Xuan paper cultural town through optimizing service experiences, enhancing brand image, and innovating marketing approaches.
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