Abstract
The beauty clinic business and skin care products are currently in great demand by the people of Indonesia, especially women. Skin care is no longer a tertiary necessity but has become a way of life in modern times. This increasing trend is also due to the influence of influencers and celebrities from within the country and from abroad who share their lifestyle with the people in Indonesia, including the world of skin care. Through various e-commerce applications or commonly called online shopping, imported products are now no longer difficult to find in Indonesia. So it cannot be denied that the world of skin care is a growing and potential market in Indonesia. CV Blessindo Prioriti Abadi is one of the distributors of beauty products and skin care which is well known by beauty clinic clinics in Indonesia. In 2019, they launched a skin care product with their own brand called "FavorLT" which began to be sold independently through a website called skinny.id. This product requires a systematic and attractive visual identity design so that it can attract the interest of skin care product enthusiasts and compete with existing skin care products in the Indonesian market.
Highlights
The beauty clinic business and skin care products still promise big profits
According to research from SAC (Science, Art, Communication) Indonesia, skin care is the largest market for cosmetics and personal care throughout 2018
Blessindo Prioriti Abadi is a manufacturer of personal care products that have been registered with BPOM for skin care and body care
Summary
The beauty clinic business and skin care products still promise big profits. The market is wide spread, no longer limited by gender, because everyone wants to look perfect. Blessindo Prioriti Abadi is a manufacturer of personal care products that have been registered with BPOM for skin care and body care. This company was founded in late 2014, by Jahja B. In 2019, Blessindo Prioriti Abadi began launching the latest skin care products which will be sold online under the brand "FavorLT". "FavorLT" products that are readily available online, have some visual identity and packaging design issues. As a new brand, inconsistencies in visual appearance will complicate the process of introducing products to consumers Based on this background, the researchers are interested in designing the "FavorLT" brand identity and the application of identity design to packaging design and various other media
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Turkish Journal of Computer and Mathematics Education (TURCOMAT)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
