Abstract
This study examines the vocational discourse of Israeli students who participated in internships in Eilat hotels. By applying metaphor analysis, the study highlights positive and negative stereotypical images through which a hospitality career is portrayed in the examined discourse. The study concludes by discussing the ironic tension between the interpersonal and affective aspects of the profession found in positive metaphors and values of individualism and competitiveness -- which characterize a market-based society in which commercial hospitality operates -- found in the negative metaphors.
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