Abstract
This issue's book review addresses the important topic of networking. Despite their informal understanding of the need for networks, new product managers have seldom if ever been able to access a formal treatment of this topic. Nor have conferences or seminars included this topic in their development of critical management skills. Blair Little, a professor in the School of Business Administration at the University of Western Ontario, reviews a new book that reports some very intersting Swedish thinking about networking. He reports that the book is worth considering by JPIM's readers, even in light of some unique characteristics of the Swedish environment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
